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2020-06-09

With the profound monetization guidance, YouTube tries to become more transparent

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YouTube wants to have more transparency with the creators, and another example of a company trying to identify that relation is an in-depth guide to video advertising guidelines.

YouTube allows ads to run on news vides on subjects such as homophobia, "artistic content" like music videos using "sensitive terminology in a non-hateful way" and "comic content that includes jokes at the expense of marginalized groups in a non-hurtful manner.' "YouTube's main subject is when you allow for ads that contain "hateful content." For further clarification, the Verge has reached YouTube. However, there is a precedent for trying to make sense of it.

The clarification seems to be a response to an incident in June last year, when the right-wing YouTuber Steven Crowder advocated a series of homophobic comments he had made regarding Carlos Maza as a former Vox host and the designer of YouTube. The executive team of YouTube decided that comments did not break the rules requiring videos to be taken down, but Crowder lost the ability to money his canal.

YouTube's content and advertising guidelines have since changed a number. Not only are the new YouTube content guidelines prohibited for Crowder 's remarks but also fall clearly within the section "inappropriate for advertisement" outlined in the YouTube monetization guide.

The guidelines are more detailed in order to enable creators to "read more clearly what kinds of content advertisers may not want to see," writes YouTube. Creators are often confused because they can't advertise on certain videos that they believe are advertising friendly, which creates a gap between YouTube and the community. In YouTube's quest to be more transparent the detailed list would look like another try.

"We won't tell you what you should create," reads the page. "Each and every YouTube creator is singular and contributes to YouTube's vitality."

There is also confusion when YouTubers can advertise videos on sensitive topics , especially news stories. Sensitive topics cover wars, suicide and terrorist attacks on YouTube. There are many videos about a delicate problem that are not advertising-compatible, but news agencies and Google channels are sometimes exempt from information sources.

YouTube now says that "fleeting references" for the sensitive subjects created by the designer of videos are all right – for example, for advertisers the video referring to a sensitive subject isn't the focus. The Guidelines of YouTube also indicate that "an event must be relatively new if a delicate event such as the New Zealand Mosque Shooting is to be considered."

Many of the outlined publicity guidelines are quite clear. Sexually explicit videos and any heavy profanity content, including bribes that could lead to death, can not be advertised. Some of the contents described as inadmissible to advertisements are often prevented by the company's Content Directives from YouTube - that creators can not generally upload or even pay for the video. Pornography is not allowed on YouTube, for example, and is also an invalid content type.

Google's Support Forum offers the full chart of the acceptable, not acceptable and gray areas that YouTube moderators examine on a case-by - case basis.

Article Edited by | Jhon H |

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