On May 18th, the company began reaching out to subscribers who had not used the service in two years (or within one year of their initial sign-up for new customers) to let them know that they can either retain their membership or have it cancelled on the next billing period. These customers represent a small number of the overall 183 million subscriber base for Netflix, which amounts to less than half of 1 per cent or a few hundred thousand customers. Cancelations commence on 1 June.
"We've always thought signing up and canceling should be easy," wrote Eddy Wu, product innovation director, in a new blog post. "So, as always, anyone who cancels their account and then joins within 10 months will still have their favorites, profiles, preferences viewing and account details just like they left them."
Customers currently have to go into their account and manually request that their subscriptions be cancelled. Now if a customer falls into the aforementioned small member base, according to the blog, they will start seeing emails and in-app notifications this week. If they don't confirm you want to remain subscribed to the prompts, Netflix will automatically cancel your subscription.
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