2020-08-02

Facebook added licensed music videos challenging YouTube

Article Edited by | Jhon N |

Image:-youtube VS facebook

Facebook added licensed music videos to the US social network on Friday, which challenges YouTube to reach online audiences.

Facebook says that users can"come together" with the promise of J's premium content on official music videos. The work is done by Balvin, Karol G, Sebastian Yatra.

We have created new social experiences with official music videos on Facebook, rather than just watching videos,' said Tamara Hrivnak, Vice President of music business development, and Vijaye Raji, President of entertainment in an online post.

"To develop unique social experiences and to bring music into ways in which people connect and share, we are working with our musical partners."

The "music experiment" on Facebook was already present in India and Thailand, but Hrivnak and Raji have made their US debut this weekend.

Sony Music Group, Universal Music Group, Warner Music Group and BMG were part of the US partners' roster.

YouTube, owned by Google, has more than two billion monthly users, many of whom tuned into music videos.

According to recent earnings reports of the parent company Alphabet, subscriptions to YouTube premium content such as music have increased.

During the pandemic the interest of streamed entertainment rose as people stay home to prevent the virus from turning to the web for music, movies and TV.