After Epic's hit game from their app stores, Fortnite developer Epic Games sues both Apple and Google over direct payment disputes. From now on, users will not allow Fortnite to be downloaded and installed via their digital markets.
At the heart of the discussion will be whether Epic is allowed to add a direct payment service in its Fortnite app, avoid the payment systems of Apple and Google, and charge up to 30 per cent for each transaction from Apple and Google.
Epic's lawsuit claims that Apple has become "one hemisphere that seeks to control markets, prevent competition and hamper innovation." Epic said in the lawsuit that "Apple is bigger , stronger, more secure and more harmful than past monopolies." "The size and extent of Apple far surpasses that of any monopolistic technology in history."
Epic 's Google lawsuit blames the technology giant for giving up its idealist roots, claiming that this is an open ecosystem is a "broken promise."
Apple said last Thursday that it decided to remove Fortnite from its app store because the game is in violation of Apple guidelines. Apple says that this app is also applicable to all developers that are designed to keep the store safe. "As a result its Fortnite app has been taken off the store. "Epic made a feature of its app available which Apple did not review or approve, expressly for the purpose of violating the App Store's in-app payment guidelines applicable to any developer selling digital products or services."
Google has also cited Epic 's rule-broking as the reason for removing Fortnite from its digital market. Consumers can still use other app stores, such as the Samsung Galaxy Store, to download the game from Android phones.
"While we can't make it on the game as long as Fortnite remains on Android, as it is contrary to our policies," said a Google spokesman. "We 're nevertheless happy to take our talks with Epic and take Fortnite back to Google Play."
In the debate between tech giants, developers making programmes, and regulators interested in examining all of these issues, the choices of Apple and Google to ban Fortnite from their respective app stores marked a dramatic escalation. Apple's iOS and Android software combine almost all mobile devices around the world. It brought new life to companies, such as Ride-Hailing and delivery company Uber, Gamemaker Zynga and the social network of ByteDance. The technological industry and the global economy are redeveloped with this influence.
But the control of their respective platforms has led some developers to complain that Apple forces developers to pay commissions on numerous app purchases, without any alternative. And Google complains about its partners bundling and promoting its own apps. Both companies were also accused of constructing their apps in preference to fair competition.
Apple and Google argued in favour of protecting developer guidelines and guaranteeing equal treatment to app manufacturers who combined millions of apps for both platforms. Meanwhile, Apple and Google critics say that the companies are too restricted and that their platforms take too large a trade commission.
Last year, legislative and regulatory authorities joined developers in this discussion, driving Apple to justify its commission of up to 30 percent and tight control over its platform, while also examining the conduct of Google.
Apple responded by referring in particular to a study commissioned, stating that their fees are similar to those of their peers, excluding Epic, which charges for its game store a charge of 12 percent." It seems that Apple has acquired the role of 'gatekeeper' when it comes to distributing applications and content to Apple's popular device users,' said European Commissioner Margrethe Vestager "We need to ensure Apple 's rules do not distort competition in markets where Apple competes with other app developers such as Apple Music or Apple Books."
The first step of the Company was to offer a discount for the hit Fortnite Battle Royal, which brought up to 100 people into a cartoon simulated island. Epic predates its public combat with Apple, with a series of high-profile movements. They 're fighting there until the last player (winning the game). The design of Fortnite hit it great; the game is easy to grasp but difficult to master. Its playful and dynamic, blood and gore-free visuals, typical of most fighting games, make the family and preteens more pleasant. And there's a free download for players to buy different aesthetic looks for characters with the only charges from "V-Bucks."
Epic reported on Thursdays that players can buy V-Bucks directly from Epic for a permanent discount of up to 20 percent. But it chose to keep prices where players were if they bought them through the payment system of Apple or Google. As a result, 1.000 V- Bucks will cost you $9.99, but only $7.99 direct from Epic if you are passing through Apple or Google system.
"When using payment options for Apple and Google, Apple and Google are currently paying a 30 percent charge and a price drop of up to 20 percent will not apply," Epic wrote in a blog post on Thursday. "When Apple or Google in the future reduce their payment fees, Epic will pass on your savings."
Apple deleted Epic 's app from its store shortly afterwards, leading to an Epic lawsuit. Epic also published an online video imitates Apple 's famous 1984 Macintosh ad, accusing Apple this time of being the bad guy rather than the hero.
It is not the first time Epic starts a public struggle with one of his colleagues. By requesting that people download the game directly from their site rather than from the Google Play Store, Epic was launched for Android in 2018.
The game came in April, but Epic criticised the efforts made by Google to warn Android users of the alleged threats posed by Fortnite's download directly.
Speaking in an interview with Epic CEO Tim Sweeney in 2019, Spotify who led an EU Apple investigation applauded Apple's lawsuit against Epic. "Much these are areas where you won't satisfy everybody. "Amongst the PC gaming community, who prefer everything to be on Steam, the exclusive Epic Games Store has been controversial but by far the best way to guarantee the success of a new store."